EDUN is a non-profit and socially conscious green clothing line launched by Bono and his wife Ali Hewson along with designer Rogan Gregory in Ireland.
The Look
The design of the clothing is meant to be inspired by nature with floral and plant motifs and simple, clean lines.
The Message
The line encourages business and fair trade in third world countries such as Africa in order to alleviate poverty, abolish sweatshops and foster economic growth that weans poorer countries off of charity.
The Buzz
The celebrities that wear EDUN clothes and try to promote green living include Ben Affleck, Jennifer Garner, Jack Johnson and Natalie Portman
