Eddie Bauer is a retail chain established in 1920 that sells outdoor clothing and equipment for men and women.
On June 17, 2009, the company filed for Chapter 11 bankruptcy protection and announce plans to sell the company to the private equity firm CCMP Capital for $202 million. The company has also secured $100 million in financing from Bank of America, General Electric and the CIT Group.
Key Dates
1920: Founded as Eddie Bauer's Sport Shop
1940: Patented the first goose down-insulated jacket
1945: Began selling women's clothing and printed their first mail-order catalog
1968: Company sold to William Niemi
1971: Company sold to General Mills
1991: Eddie Bauer Home, selling home furnishings, opened
1996: Eddie Bauer website launches
Competitors
Products
Men's clothing
Women's clothing
Shoes and accessories
Swimwear
Bags and gear
Bedding
