Eat This Not That is a book by David Zinczenko, the editor-in-chief of Men's Health magazine. In the book, Zinczenko offers an alternative to traditional dieting methods. He encourages readers to make food substitutions in supermarkets, restaurants and fast food selections in order to reduce calories and fat without giving up the types of food they eat.Examiner: Eat this, Not That teaches would-be dieters... (January 2, 2009)

Think about it: Do you really know what’s in the food you're ordering at the sports bar, the fast food restaurant, the local diner, or the all-you-can-eat buffet? Not unless you've worked in the kitchen yourself. Do you really know if that burger is 250 calories, 500 calories, or 1,000 calories? No.MSNBC: Excerpt: Eat This, Not That (December 13, 2007)