A gas giveaway put on in London by video game company Electronic Arts promoting its action game Mercenaries 2: World in Flames was shut down on September 5, 2008, for causing a massive traffic disruption. A similar event had taken place in Los Angeles the week before without incident. Parliament member Lynne Featherstone was critical of the event, calling it a "media stunt" that caused local residents "misery." GamePolitics: EA's Free Gas Stunt Angers Politician, Police, Local Residents (September 5, 2008)
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References
Fast Facts
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Fact:
Free gas giveaway to promote video game Mercenaries 2
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Caused traffic disruption
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Shut down by London authorities
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Criticized by member of Parliament
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Similar Los Angeles event went smoothly
