Drive Thru Diet is a marketing campaign and alternative menu offered by the fast food Mexican restaurant chain Taco Bell. The menu includes the chain's "Fresco Style" alternative items that are advertised as being prepared daily with "fiesta salsa" substituting for cheese and sauce. Taco Bell is offering a free Fresco Taco with a coupon available online. Once printed, the coupon is good for seven days or until one million Fresco Tacos are given away.http://www.grubgrade.com/tag/taco-bell-drive-thru-diet/ The coupon is available at the Taco Bell website.http://static.tacobell.com/drivethrudiet/coupon.html

The television advertisement for Taco Bell's Drive Thru Diet features a woman named Christine who says she has done the Drive Thru Diet. Christine says she has lost 54 pounds in 2 years, "by choosing Fresco items from the Drive-Thru Diet menu and making other sensible choices." Christine provides the usual diet ad disclaimer that her results are not typical of the drive thru diet. The ad states that Christine reduced her caloric intake by 500 calories, consuming a total of 1,250 calories per day. http://smallbites.andybellatti.com/?p=4543

Christine makes an additional disclaimer that the Drive Thru Diet "is not a weight-loss program." The Taco Bell website adds, "For a healthier lifestyle, pay attention to total calorie and fat intake and regular exercise. Fresco can help with calorie reductions of 20 to 100 per item compared to corresponding products on our regular menu. Not a low calorie food."http://smallbites.andybellatti.com/?p=4543 http://static.tacobell.com/drivethrudiet/coupon.html