Dr Pepper purchased a commercial slot for Super Bowl 44. This marks the first time in history the soft drink manufacturer will be featured in any Super Bowl. Over 100 million people were expected to view the ads.http://www.rockstarweekly.com/content/view/1415/149/ The commercial features the heavy-metal rock group KISS along with a tribute band, MiniKiss promoting cherry flavored Dr Pepper touting that this product contains a "Kiss" of cherry. This commercial stars Gene Simmons as "Dr. Love," in a continuance in the Dr. Love advertisement slogans. Other popular slogans from Dr Pepper include “I’m a Pepper,” “Be You” and “Just What the Doctor Ordered."http://popsop.com/31027

A 15-second teaser was released a few days before the full premiere of the ad, which was shown in its entirety on February 7, 2010, during the 2-minute warning right before halftime.

In an exclusive behind the scenes video with Entertainment Tonight, the lead guitarist of KISS, Paul Stanley said he felt being featured in a Super Bowl Commercial was "Another opportunity to be seen in people's homes without going through the window."http://www.youtube.com/watch?v=v3ATO0KqaPg