DoubleClick is a provider of online marketing and advertising services. It's long list of clients includes Ford, Coca-Cola, and Nike. The company was acquired by Google Inc. in 2007, and the acquisition was completed in 2008 when a commission representing the European Union approved the merger.
Fast Facts:
- Subsidiary of Google
- 2007 DoubleClick was bought for $3.1 billion cash
- Established in New York City
- Year Established: 1996
- Industry: Online Marketing
- HQ: Mountain View, California
- CEO: David Rosenblatt
- Executive VP: Stephanie Abramson
Key Dates
- 1995: Kevin O'Conner started Internet Advertising Network
- 1996: Change name to DoubleClick
- 1999: DoubleClick merged with Abacus Direct
- 2005: Private equity firm, Hellman & Friedman bought the two operating segments of Abacus
- 2007: Google buys DoubleClick for $3.1 billion
- 2008: European Union regulators approve purchase by Google
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