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• "Too Delicious" was one of the five finalist ads in the Doritos "Crash the Super Bowl" contest that Doritos sponsors to find the best consumer-produced ad. The winning ad will air on Super Bowl Sunday, February 1, 2009.

  The "Too Delicious" ad, submitted by Michael Goubeaux of Los Angeles, California, asks the question "Are Doritos too delicious?"WDEF: A Super Bowl Ad A Day (January 26, 2009)

• Fast Facts

  1. The Super Bowl aired February 1, 2009
  2. Network: NBC
  3. Humorous ads were submitted from across the U.S.
  4. One finalist chosen by online voting
  5. The winning ad will receive 1 million dollars if it makes #1 in the USA TODAY Super Bowl Ad Meter
  6. The "Too Delicious" ad was submitted by director Michael Goubeaux
  7. Goubeaux graduated from Tippecanoe High School in Dayton, Ohio
  8. Produced by Josh Lind
  9. Filmed by Andrew Cook

• "Too Delicious" Overview

  During a business meeting, a colleague whispers to Joe that he is pretty sure that there is a Doritos tree behind him. He picks a Dorito out of the tree and his co-workers encourage him to taste it to see if it is real and how delicious it is. When Joe bites into it, he explodes. The colleague determines that the chip was too delicious.

• Other Finalists

  • The Chase
  • Power of the Crunch
  • New Flavor Pitch
  • Free Doritos

  
  

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