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• "The Chase" is one of finalist ads in the Doritos "Crash the Super Bowl" contest that Doritos sponsors to find the best consumer-produced ad. The winning ad will air on Super Bowl Sunday, February 1, 2009.

  "The Chase" ad, submitted by Chris Roberts of Burbank, California, shows how Doritos can protect a cat from its tormentor.

• Fast Facts

  1. Super Bowl airs: February 1, 2009
  2. Network: NBC
  3. Humorous ads were submitted from across the U.S.
  4. One finalist is to be chosen by online voting
  5. The winning ad will receive 1 million dollars if it makes #1 in the USA TODAY Super Bowl Ad Meter
  6. "The Chase" Ad was submitted by Chris Roberts
  7. Was shot with the RED ONE Digital Cinema camera

• "The Chase Overview" Overview

  A guy is teasing another man's white cat with a laser beam until the cat's owner tosses a bag of Doritos, attached to a fishing rod, out on the floor. The bag is pulled all over the house as the cat's tormentor follows after it. The ending finds him face down on the floor, unable to grab the Doritos, while the owner and his female friend stand there eating the chips.

• Other Finalists

  • Power of the Crunch
  • New Flavor Pitch
  • Free Doritos
  • Too Delicious

  
  

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