Doritos has teamed up with Pepsi MAX to bring a total of six ads to Superbowl XLV this year. Three will be from Doritos and three will be from PepsiMAX. Already one entry has been pulled from among the finalists for being too controversial. The ad featured a parody of the Eucharist. During the commercial a priest offers his parishioners Doritos (a choice of two flavors) and PepsiMAX instead of wine. Doritos has an online selection process to decide what advertisements they air during the game, in the 2011 "Crash the Super Bowl Contest," where amateur writers submit their ideas and the top three vote recipients become the officials commercials. The top winner receives a grand prize of one million U.S. dollars. Videos of the finalists can be viewed and voted on at crashthesuperbowl.com prior to the Super Bowl.

Five finalists have been selected and are available for voting. Finalists include, Adam Eve, in which Adam refuses Eve's apple and munches on a bag of Doritos. Birthday Wishes-Doritos, where a young boy's birthday wish is stolen by his father and all the wishes come true. Pug Attack, where a man teases a pug with Doritos through a glass window until the dog knocks the door down.http://www.crashthesuperbowl.com/#/?finalist=6886 In House Sitting, a house sitter spiffs up the apartment with Doritos. In The Best Part, a two part ad, a co-workers licks the cheese off another's fingers and another employee wipes his fingers on his pants and a man rips them off and sniffs the Doritos.

In 2010 the winning commercial, entitled Underdog, featured a yellow labrador retriever in a park who comes up to a man sitting on a bench. The man, eating from a bag of Doritos, notices that the dog is wearing an anti-bark collar. The man asks the dog to "speak" in order to get a treat of a Dorito chip. The dog remains silent and walks away for a moment. The dog returns behind the man, puts the collar around the mans neck, barks to set off the collar and the man startles and releases the bag of Doritos. The dog eats from the bag and barks again as the ad ends.http://www.youtube.com/watch?v=hDqk8i8o6YQ

In this video, a man who house sits for a friend revives a fish and a house plant after he has neglected them after days of eating Doritos. He also has a surprise family member at home when the friend returns, all thanks to Doritos. This video was a finalist in the 2011 Doritos Crash the Super Bowl commercial contest.

This Doritos Super Bowl ad was a finalist in a competition where amateur writers were offered a chance to write ideas for Super Bowl commercials. In this commercial, a man play with a dog, tempting it through a glass door with a bag of Doritos. The dog runs toward the door and crashes it down. In the end the dog stands munching on the bag on top of the door and the man.

This Doritos Super Bowl ad was a finalist in a competition where amateur writers were offered a chance to write ideas for Super Bowl commercials. The ad has two parts, the first a co-workers licks the cheese off another's fingers. In the second is an employee wipes his fingers on his pants and another rips them off and sniffs the Doritos smell.