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• "Power of the Crunch" is one winning finalist ads in the Doritos "Crash the Super Bowl" contest that Doritos sponsors to find the best consumer-produced ad. This winning ad aired on Super Bowl Sunday, February 1, 2009.

  The "Power of the Crunch" ad, submitted by Eric Heimbold, of Venice, California, reveals what would happen if a bite of a Dorito caused a powerful reaction?"WDEF: A Super Bowl Ad A Day (January 26, 2009)

• Fast Facts

  1. The Super Bowl airs February 1, 2009
  2. Network: NBC
  3. Humorous ads were submitted from across the U.S.
  4. One finalist is to be chosen by online voting
  5. The winning ad will receive 1 million dollars if it makes #1 in the USA TODAY Super Bowl Ad Meter
  6. The "Power of the Crunch" ad was submitted and directed by Eric Heimbold
  7. Main actor is Nic Chatfield whose only acting credit was a middle school play
  8. Chatfield replaced a Union actor just days before the final shoot
  9. The woman who loses her clothes was portrayed by Christina Wildes
  10. Filmed on Grand Street in Los Angeles, California
  11. The Velcro dress was opened by a string attached to a pole

• "Power Of The Crunch" Overview

  A man with a bag of Doritos, on a city street, takes a bite of one and notices the clothes fly off a woman that is walking toward him. He excitedly goes to a bank machine and when he crunches another Dorito, money flies out. When an officer of the law approaches, the man eats another chip and the officer turns into a monkey. While standing in the street, he notices the bag of Doritos is empty and gets run over by a bus.

• Other Finalists

  • The Chase
  • New Flavor Pitch
  • Free Doritos
  • Too Delicious

  
  

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