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• "New Flavor Pitch" is one of the five finalist ads in the Doritos "Crash the Super Bowl" contest that Doritos sponsors to find the best consumer-produced ad. The winning ad will air on Super Bowl Sunday, February 1, 2009.

  The "New Flavor Pitch" ad, submitted by Oren Brimer, of New York, N.Y., shows a salesman trying to sell a new Dorito flavor to Frito-Lay executives."WDEF: A Super Bowl Ad A Day (January 26, 2009)

• Fast Facts

  1. The Super Bowl airs February 1, 2009
  2. Network: NBC
  3. Humorous ads were submitted from across the U.S.
  4. One finalist is to be chosen by online voting
  5. The winning ad will receive 1 million dollars if it makes #1 in the USA TODAY Super Bowl Ad Meter
  6. The "New Flavor Pitch" was submitted by Oren Brimer
  7. Brimer and Pete Holmes came up with the commercial while riding the F train to Brooklyn
  8. Holmes plays the role of a Frito-Lay executive
  9. Comedian Matt McCarthy plays the pitchman

• "New Flavor Pitch" Overview

  A salesman pitches his latest idea for a new Doritos flavor, to Frito-Lay company executives. Because he likes to drink beer, he proposes that for the new flavor. During his talk he continually crunches on Doritos, stating that each chip contains the equivalent of a 16 oz. beer. The executives think it is a terrible idea and we find the man drunk, in his underwear and snoring on the shoulder of an executive, by the end of his presentation.

• Other Finalists

  • The Chase
  • Power of the Crunch
  • Free Doritos
  • Too Delicious

  
  

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