Snack maker Frito-Lay has submitted commercials to Fox Sports Media Group featuring its Doritos brand. The ads are intended to air on February 6, 2011 during Super Bowl XLV. Many of the banned ads attributed to Doritos are from contestants in the Crash the Super Bowl contest.http://adage.com/digital/article?article_id=148618

"Crash the Super Bowl 2011: Make them Yours" is a contestant-submitted commercial for Doritos. It has two parts. In part one, a young man backs into a pedestrian.http://www.youtube.com/watch?v=1T_DiTPoy-A&feature=player_embedded He looks out to access the damage and sees a hand reaching for a bag of Doritos. The driver promptly backs over the woman a second time and tries to take her cheese snacks.

As part two begins, the driver is enjoying the stolen Doritos. He is surprised by the woman, who appears out of nowhere, chokes him and reclaims her snack.http://www.youtube.com/watch?v=XaZ6AMfKEMw&feature=player_embedded

Doritos and Pepsi Max teamed up to co-sponsor a Super Bowl XLV commercial contest.http://www.crashthesuperbowl.com/official_rules.html The top six ads (three from each brand) will be aired on February 6, 2011, during the Super Bowl. The first place contestant wins $1 million.http://www.crashthesuperbowl.com/official_rules.html The second and third place contestants receive $600,000 and $400,000, respectively.http://www.crashthesuperbowl.com/official_rules.html

A Doritos' fan YouTube channel has posted many contestant videos as official Doritos-branded commercials. Several media outlets, like The Advocate and Entertainment Weekly, suggested that Doritos may submit gay ads to air during the Super Bowl.http://popwatch.ew.com/2011/01/24/doritos-gay-ads-super-bowl/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+ew%2Fpopwatch+%28Entertainment+Weekly%2FEW.com%27s%3A+PopWatch%29 http://advocate.com/News/Daily_News/2011/01/24/Doritos_Going_Gay_for_Superbowl/ Chris Kuechenmeister, Frito-Lay Director of Public Relations, said that the ads were submitted to the Crash the Super Bowl contest.http://glaadblog.org/2011/01/25/frito-lay-distances-itself-from-gay-themed-ads/ He added that the company would consult with their legal team about having the entries removed from the YouTube channel.http://glaadblog.org/2011/01/25/frito-lay-distances-itself-from-gay-themed-ads/