Dooce is both the blog and pseudonym of Heather Armstrong. The blog focuses on mother-related issues in both the home and workplace, and has been called "mommy blogging" in some circles.

In 2009, she released her book, It Sucked and Then I Cried: How I Had a Baby, a Breakdown and a Much Needed Margarita which focuses on her experience becoming a mother. She stated that she wrote the book to reach more women and tell her brave tale, which mentions post-partum depression and other things not mentioned in the average pregnancy book.National Post: Q & A with Heather B. Armstrong on Blogs, Babies and Books

Armstrong started the blog in 2001, a year later she lost her job in part because content on the blog included satirical posts about the job and her co-workers.Dooce: Dooce She lives in Salt Lake City, Utah with her husband Jon, their daughter and two dogs.Dooce: Dooce

Dooce has become so successful that both Heather Armstrong and her husband have quit their regular jobs.Dooce: Dooce Although exact numbers are not out, in August of 2008 Dooce was on track to make seven times what it did in 2006.International Herald Tribune: Marketers and Web sites home in on women

"I started this website in February 2001. A year later I was fired from my job for this website because I had written stories that included people in my workplace. My advice to you is BE YE NOT SO STUPID."—Heather Armstrongdooce: About this Site