Domino's Pizza is the second largest chain of pizza restaurants in the United States, after Pizza Hut. It has over 8,000 locations world wide. In addition to regular pizza options, it offers dessert menu items, like the Oreo Dessert Pizza.

Several prank videos starring two Conover, North Carolina Domino's employees appeared on YouTube in April 2009. In the videos, one worker puts ingredients up his nose and sneezes on food, ostensibly to be served to unsuspecting customers. Both employees were fired and Domino's is pursuing criminal and legal action against them.http://www.wsoctv.com/news/19180375/detail.html

In 2009 Domino's made some changes to their menu, they were no longer only in the pizza business. By adding sandwiches, salad, pasta, and even chocolate cakes they were able to increase their customer base and improve their share values 75% from January to August 2009 http://www.reuters.com/article/idUSTRE5721Y220090803.

In addition to the added foods, Domino's even went as far as to make sure their pizzas were made with quality ingredients to improve it's taste to the public.

In 2009, Domino's made changes all across their chain after self-conducted studies revealed that customers were unhappy about their pizzas, the menus, and the customer service. The changes came after Domino's finished in a last place tie with Chuck E. Cheese in a pizza taste test.http://www.usatoday.com/money/industries/food/2009-12-16-dominos16_ST_N.htm After several prank videos appearing on YouTube in the same year, Domino's also made strives to improve its customer's service, guaranteeing that their pizzas be delivered within 30 minutes to its customers.