Dodge Charger Super Bowl Ad

Chrysler-Dodge's 2010 Super Bowl commercial promotes the Dodge Charger. The commercial is a full 60-seconds long. According to a spokesperson for Chrysler, the commercial will highlight the theme, "the passion of the Dodge."http://money.cnn.com/2010/01/14/news/companies/chrysler_super_bowl_ad/index.htm The last time that Chrysler fan a commercial during a Super Bowl was in 2004.http://money.cnn.com/2010/01/14/news/companies/chrysler_super_bowl_ad/index.htm Chrysler-Dodge is the only American auto company to advertise during the Super Bowl XLIV.http://adage.com/superbowl10/article?article_id=141168

The 2010 Chrysler-Dodge commercial will air in the first half of the big game. Reports say that the going rate for 30-second ads spots during the 2010 Super Bowl was nearly $3 million. Chrysler has not revealed what they paid to air the 60-second long commercial.http://www.crainsdetroit.com/article/20100114/FREE/100119921# Super Bowl XLIV airs on CBS on Sunday, February 7, 2010.

According to a ClickOnDetroit.com report, Chrysler-Dodge, who filed Chapter 11 in 2009 and was given $15.5 billion in auto-maker bailout funds, has the longest, most expensive advertising spot during a Super Bowl since 2007. Most estimates say that 30-second commercial spots were sold by CBS for between $2.5 million and $2.8 million.http://www.clickondetroit.com/automotive/22238196/detail.html A spokesperson for Chrysler, Dianna Gutierrez, would not provide details about how much was paid for the commercial. Gutierrez told the Associated Press that, "Most American consumers do not realize we have emerged from bankruptcy so the Super Bowl is a great way to reach out to our consumers to let them know we are still here. In fact, it would be more costly to achieve the same number of viewers in traditional media placement and ensure the high viewership attention span that the Super Bowl delivers."http://www.clickondetroit.com/automotive/22238196/detail.html