Doc Searls is a popular blogger and co-author of The Cluetrain Manifesto. He is also a columnist and editor for Linux Journal.
Quote
"I've got to admit that I don't like the term "social media." When I hear or read it, I tune out. My problem isn't with the word "social," but with the word "media." It's a loaded word, framed by a hundred years' experience with pre-Net "media" that reduced everything to "content" (another word I dislike) that was then "delivered" somehow. There is a a sense of distance to "media" that I believe diminshes our understanding of the Net. It's a bugaboo with me, and I'll admit to being pretty much alone with it." - Doc Searls
Doc Searls Professional Profile
- Current Projects:
- Blog: The Doc Searls Weblog
- Berkman Fellow and Head of Project VRM, Berkman Center for Internet & Society
- Senior Editor: Linux Journal
- Proprietor, Doc Searls' IT Garage
- Past Projects:
- Regular on The Gillmor Gang podcast
- Podcast
- Precursor to current blog: Reality 2.0
- Co-Author: The Cluetrain Manifesto: The End of Business As Usual
- Doc's bio