Alice in Wonderland Super Bowl Ad
Prince of Persia Super Bowl Ad
This advertisement for Disney's "Prince of Persia" was shown during Super Bowl XLIV. The trailer shows a series of action shots for the movie, which stars Jake Gyllenhaal.
Walt Disney Pictures purchased two ad spots for the 2010 Super Bowl. The ads, which ran during the second and third quarters of Super Bowl XLIV (respectively) spotlighted the new Alice in Wonderland movie starring Johnny Depp, and The Prince of Persia movie starring Jake Gyllenhaal.
The advertisement for Alice in Wonderland focused primarily on the Mad Hatter (played by Depp), the Cheshire Cat, and Helena Bonham Carter's character, the Queen of Hearts, who rests her feet on a CGI pig and snaps at the Mad Hatter (played by Depp).
The advertisement for Prince of Persia was a trailer that showed a series of action shots with armor-clad Jake Gyllenhaal in the title role, battling a series of dangers including large snakes, sandstorms, and magic. The movie is due to be released in theaters on May 28, 2010.
Disney is not the only film studio to purchase ad space during the 2010 Super Bowl. Universal Pictures and Paramount Stuidos also purchased commercial time. Universal advertised both Robin Hood and The Wolfman movies. Paramount advertised Shutter Island and The Last Airbender.
"Alice in Wonderland" 2010 Super Bowl Ad
In this ad, aired during Super Bowl XLIV, many of the characters from the new Tim Burton adaptation of Alice in Wonderland are featured. We see characters including the Cheshire Cat, the Mad Hatter (Johnny Depp), and the Queen of Hearts (Helena Bonham Carter).
"Prince of Persia" 2010 Super Bowl Ad
In this trailer, released by Disney during the 2010 Super Bowl, Jake Gyllenhaal is seen in the title role as the Prince of Persia. In the action-filled promo, he faces a number of dangers, from snakes and sandstorms to magical daggers.
Alice in Wonderland Promotional Image
This still promotional image from Disney's Alice in Wonderland is one movie that may be included in Disney's Super Bowl ad. If this movie is advertised, it is unknown if any new footage will be revealed.
References
Fast Facts
-
Number of Ads Purchased
Two
-
Amount Paid for Each Ad
$3 million per 30 seconds
-
Ads
-
Length of Each Ad
30 seconds
-
Air Date
