Diesel

Diesel is a designer clothing line founded in 1978. Popular for their designer jeans, the company also creates watches, perfume, and shoes. Their clothing was originally aimed at the 20 to 30 something crowd but they have recently launched a kids line.

Diesel has sparked attention due to their political and at times controversial ad campaigns. Whether its topless models, sexual situations, or tongue in cheek nods to Global Warming, the company's main target is the youth market and their interest in shock value. In 2007 Diesel's campaign titled, "Global Warming Ready" depicted models in cities such as Paris and London after global warming has occurred. Such photos included a rainforest growing around the Eiffel Tower.