Diesel Watches are watches created by the Italian label Diesel. The watches range from leather strap to chain and come in a variety of styles.
Popular Watches
- DZ5101: Basic watch with stainless steel back and leather strap. Has three-hand movement and blue accents.
- DZ7043: Stainless steel case with white leather strap and digital dial.
- DZ7070: Black leather strap with digital time readout. Crystal guard separates display into quadrants.
- Prices start at $100.
Diesel Company History
Diesel was founded by Renzo Russo and Adriano Goldschmied in 1978. Seven years later Russo acquired the company and it wasn't until 1991 that an international marketing campaign was underway. In 1996 Diesel opened its first flagship store in New York City and the popularity of these jeans hit U.S. mainstream. By 2005 their revenue was $1.5 billion dollars.
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