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- Formed in 1997
- Formed by merger of GrandMet and Guinness
- Diageo comes from Latin word for day and Greek word for world
- Used to own Burger King and Pillsbury
- Stock Symbol: DEO (NYSE)
- Annual Revenue: £7,260 million (2006)
- Headquarters: 8 Henrietta Place, London W1M 9AG, United Kingdom
- CEO: Paul Walsh
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Diageo is the world's largest spirits, wine and beer producer. It began in 1997 when the Guinness and GrandMet companies combined their portfolios of mainly alcoholic beverages. Today it distributes some of the most recognizable name brand beverages in the world. Their name, from the Latin word for day (dia) and the Greek word for world (geo), indicates the frequency with which people all over the globe consume something from their vast product line.
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Diageo Brands
- WARNING: The links in this section are to sites that require the user to be of legal drinking age.
- Smirnoff
- Johnnie Walker
- Guinness
- Cuervo
- Tanqueray
- J&B
- Captain Morgan
- Wikipedia: Baileys Irish Cream
- Sterling Vineyards
- Beaulieu Vineyards
- Blossom Hill
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Diageo Competitors
- Bacardi
- Fortune Brands
- Pernod-Ricard
- Constellation Brands Inc.
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