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• For the first time ever in 2009, Denny's aired a commercial during the Super Bowl. The change in their strategy comes after Denny's signed on with a new advertising agency, Goodby, Silverstein & Partners.The New York Times: A Taste for Breakfast and the Super Bowl (January 13, 2009)

  In the commercial, the restaurant said it would give away breakfasts on February 3, 2009, from 6 a.m. to 2 pm. local time. The promise resulted in long lines reaching the areas outside many of its restaurants.CNN: Denny's Slammed by Breakfast Giveaway (February 3, 2009)

• Fast Facts

  1. Airs: February 1, 2009
  2. Network: NBC
  3. Aired in the 3rd quarter
  4. Length: 30 secondsThe State: Denny's To Air First Super Bowl Commercial (January 16, 2009)
  5. Slogan: "Isn't it time for a serious breakfast"The State: Denny's To Air First Super Bowl Commercial (January 16, 2009)
  6. Current advertising agency: Goodby, Silverstein & Partners
  7. Previous advertising agency: Publicis Worldwide
  8. Restaurants nationwide: 1,541Restaurant News: Denny's Changes Ad Agency, Tries Super Bowl Buy (January 14, 2009)

• Cowboys

  The 15-second Denny's Super Bowl commercial will feature two cowboys sadly talking about the losses they have faced in the past year. After asking the waitress for more "chocolate doo-diddles" and "giggle-drops" the narrator cuts in saying "Isn't it time for a serious breakfast." It will air during the third quarter with a special offer for customers. It will re-air during post-game coverage.The State: Denny's To Air First Super Bowl Commercial (January 16, 2009)The New York Times: A Taste for Breakfast and the Super Bowl (January 13, 2009)

• Gangsters

  In the 30-second Denny's Super Bowl commercial, gangsters are sitting in a booth having a serious conversation about "taking care" of a man named Benny, who may have squealed on them.YouTube Video: Denny's Gangster Super Bowl Commercial (Time: 0:24)

• Quotes

  "If you want to go on the Super Bowl, with that large audience, you better have something to say."—Chief Marketing Officer Mark ChmielThe New York Times: A Taste for Breakfast and the Super Bowl (January 13, 2009)

  "We think it’s worth that money. Where else can I hit 97 million people."—Chief Marketing Officer Mark ChmielThe New York Times: A Taste for Breakfast and the Super Bowl (January 13, 2009)

  
  

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