Fox Sports began coverage of the Feb. 14, 2010 Daytona 500 at 1:00 p.m. ET. They had a broadcast highlighting the Pre-Race Show, with performances by Tim McGraw that started at Noon, ET. http://www.nascar.com/races/cup/

Leading up to the Fox Sports coverage of the race, SPEED TV aired a three-hour edition of NASCAR Race Day with commentaries from racing greats like Kenny Wallace and Kyle Petty, along with reports from the track.

On Feb. 11, the Gatorade Duel that determined the starting lineup for the 500, was aired on SPEED TV beginning at 2:00 p.m.EThttp://www.nascar.com/races/tune_in/

On Feb. 13, 2010, at 6:00p.m. ET, SPEED TV presented a four-part series highlighting the Joe Gibbs Racing Team called "Countdown to the Daytona 500. It covered behind the scene preparations for the race.http://www.speedtv.com/programs/countdown-to-the-daytona-500/

The 2011 Daytona-500 is scheduled to be aired on Feb. 20, 2011. It is expected to draw the record viewers as in previous years. The Daytona-500 is the first major sporting event televised of the year. In 2010, the starting time was rolled back to 1:00 pm ET as a response to the many requests for an earlier race. Ironically, the 2010 race was the longest race in Daytona-500 history and was not completed until after 7:30pm ET.