Democratic strategist David Plouffe was the manager of President Barack Obama's campaign during the 2008 election. He is credited with running one of the most successful campaigns in recent history.NationalJournal.com: Obama's Inner Circle(March 31, 2008) Plouffe is partner of AKP&D Message and Media, a consulting firm led by David Axelrod.The Washington Post: Plouffe to the Senate? (November 7, 2008)

Plouffe has written a book about the 2008 presidential election which will be published by Viking, part of the publishing company Penguin Group. He will reportedly receive a payment of seven figures for the book. The book's preliminary title is The Audacity to Win.Star Tribune: ...David Plouffe agrees to 7-figure deal for book (February 4, 2009) USA Today: Viking Press Release on Plouffe's Book (February 4, 2009)

"We are not a campaign that focuses only on press coverage and television ads. We spend a lot of time on this grassroots focus."National Journal Online: Imagine Planning A Party For 70,000 Guests (August 28, 2008)