The DASH Store (sometimes listed as D-A-S-H) is a chain of clothing stores owned by the three Kardashian sisters who appear on the E! reality series, Keeping Up With The Kardashians. Kim, Khloe and Kourtney Kardashian own and operate the stores, with locations in California and Florida. On November 3, 2010, the Kardashian's opened their third DASH store location in New York.c The new DASH store is located in Soho.c

The original store is located in Calabasas, California. The clothing store opened in 2006 and has such notable customers as Paris Hilton and Nicole Richie.c The featured fashions are eclectic and feature a variety of risqué and conservative clothing for many occasions. The fashions tend to be glamorous and flirty. Dash specializes in evening wear, jeans, and swimwear but also carries the sisters' own clothing line, including a "Vote for Kim" collection and their own Armenian-inspired jewelry line.c

On May 20, 2009, the Kardashians opened up their second high-end boutique, in Miami Beach. The day before grand opening, the store was vandalized, but nothing was stolen from the store.c

DASH offers designer clothing, accessories, shoes, purses, jewelry and hats primarily for female customers, but does offer a limited selection of men's clothing items. Prices can range from a $22 Y-shirt to $450 for a high-end designer dress.c

This video gives basic information about the DASH Boutique, the clothing store chain owned by the Kardashian sisters, Kim, Khloe and Kourtney, stars of the E! reality series, Keeping Up With The Kardashians.

DASH stores feature a variety of brands including the following:

• Alice & Olivia
• Alvin Valley
• Blumarine's Blue Girl
• Moscino
• Mark Wong Nark
• Serfontaine
• Foley & Corrina
• Delia
• Sass & Bide
• Whitney Eve
• Beach Bunnyc

Premiering in 2009, the spin-off reality show Kourtney and Khloe Take Miami follows Kourtney and Khloe Kardashian as they operate their Miami DASH store and enjoy Miami Beach. 

In the first season of the show, the sisters open the store, deal with vandalism and manage their associates. The second season of the series shows the Kardashians returning to the Miami location to learn the store was not well kept in their absence. The ladies hire new staff, promote and clean the store and again deal with personnel issues, including firing one employee in an August 8, 2010, episode.c