355mL bottle

a Dasani vending machine

Dasani (pronounced /dəˈsɑːni/) is a brand of bottled water from the Coca-Cola company, launched in 1993, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.

Dasani water differs in composition between its national markets. Dasani has a strong product placement marketing campaign, with the product appearing in movies such as You Got Served and TV series such as The West Wing. People have been perplexed by the mysterious origin of the name "Dasani". One Coca- Cola executive jokingly said it sounded like a "Roman god of water". Actually, the name Dasani is an original creation - it was chosen when consumer testing showed that the name was relaxing and suggested "pureness" and "replenishment".

Dasani had to be withdrawn in the UK due to contamination with bromate, a suspected carcinogen, produced by the treatment process used on the water Coke recalls controversial water. BBC. 2004-03-19 and for the fact that it turned out to be tap water from the mains; "Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its "highly sophisticated purification process", based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units."- The Guardian.

Even though The Coca-Cola Company acquired Glaceau (now Energy Brands), Dasani continues production as of this day, even though it meets Energy Brands' Smartwater in the same ownership as Dasani.

Coca-Cola uses tap water from local municipal water supplies, streams, and meadows; filters it using the process of reverse osmosis and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and table salt (sodium chloride).

Regular Dasani water comes in the following sizes: 12 oz; 20 oz; 24 oz 'Sports Cap Bottle'; 1 L; 1.5 L; 300 mL; 12 oz fridge pack; 500 mL 6, 12, 24, and 32-pack; and the 24 oz 6-pack.

The Dasani brand includes flavored water, which use the sweetener sucralose (sold under the Tate & Lyle brand name "Splenda") as a sweetener. The flavors are lemon, grape, blueberry, and strawberry. The flavored varieties are sold as 20 fluid ounce bottles, 500 ml 6-packs, and 12 oz 8-packs.

The new Plus+ product line is similar to the flavored variety, only differing in the fact that these have added vitamins and some different flavors Pomegranate-Blackberry, Orange-Tangerine, Kiwi-Strawberry and lemon lime flavors. Dasani Plus comes in a 120 oz bottle.

Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in the United States. The brand was made available in Quebec shortly afterwards, in April 2001.

There are five common Dasani bottle sizes sold in Canada: 300 mL, 500mL, 591 mL, 710 mL, 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.

The first source of Dasani water in Canada was Calgary, AlbertaCoca-Cola pulls Dasani launch in Europe. A second bottling plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.

Dasani has 35 ppm of total dissolved mineral salts .

In early 2005, two flavored versions of Dasani were introduced: Dasani With Lemon and Dasani With Raspberry. Dasani with Strawberry has since been introduced. The flavored beverages are sweetened with sucralose, a controversialSee Sucralose chlorinated sugar.

Dasani was introduced to the Brazilian market in mid-2003, renamed as Aquarius. It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavors. It was released in Colombia in late 2005 with their three regular flavors. In 2005, Dasani was introduced in the Argentinian market with the flavours peach, lemon, citrus and regular. It was also released under the name Ciel Dasani in Mexico in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. It was also released in Ecuador, Paraguay, Uruguay and Peru .

Dasani was launched in the UK on 10 February 2004. The product launch was labelled "a disaster"Bill Garrett (2004-06-16). ""Coke's water bomb"". BBC News Online, a "fiasco"Michael McCarthy (2004-03-20). ""Pure? Coke's attempt to sell tap water backfires in cancer scare"". The Independent and a "PR catastrophe".

Early advertisements referred to Dasani as "bottled spunk" or featured the tagline "can't live without spunk". These slogans were used seemingly oblivious to the fact that "Spunk" is slang for semen in the UK.Ashlee Vance (2004-03-19). "Coke's spunky water pulled from UK market". The RegisterLester Haines (2004-03-11). "Introducing Dasani – the water with added, er, protein". The Register

Prior to the launch, an article in The Grocer trade magazine had mentioned that the source of the Dasani brand water was in fact treated tap water from Sidcup, a suburban development in London. By early March 2004, the mainstream press had picked up on the storyMatthew Beard (2004-03-02). ""The real thing? Coke's water comes straight from the tap with a cool mark-up of 3,000 per cent"". The Independent and it became widely reported that Sidcup tap water was being treated, bottled and sold under the Dasani brand name in the UK. Although Coca-Cola never implied that the water was being sourced from a spring or other natural source, they marketed it as being especially "pure". This led the Food Standards Agency to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.Matthew Beard (2004-03-03). ""Inquiry into Coke's tap water"". The Independent

Richard May, Chief Publicity Officer of Dasani, was said to be disappointed that the water had not been more successful.

The media made mocking parallels with a popular episode of the well-known BBC sitcom Only Fools and Horses, in which protagonist Del Boy attempts to pass off local tap water as bottled "Peckham Spring". Del's scheme fails when he pollutes the local reservoir, causing the bottled water to glow yellow.

On 18 March 2004, UK authorities found a concentration of bromate, a suspected human carcinogen, in the product that could be considered harmful if consumed in large quantities. Dasani was thus potentially carcinogenic. Coca-Cola immediately recalled half a million bottles and pulled the "Dasani" brand from the UK market. Shortly after, plans to introduce the brand to Continental Europe were announced to have been cancelled as well. Bromate was not present in the water before Coca-Cola's treatment process. During that process the bromate was produced from the water's bromide.

Coca-Cola intended to launch Dasani as a natural spring water in France and Germany, although this never went ahead after bad publicity in the United Kingdom.