Customer Relationship Management (CRM) are the processes to track and organize contacts with customers not just for marketing but for sales, order management, and customer service. CRM is much more than contact management software especially when integrated with order tracking and determining high value customers. Social CRM is happening now. This page brings together the latest news, comparison reviews, emerging products, blog posts, Twitter tweets, and videos about CRM and CRM software.
CRM software is a key element of CRM and the market for such products is growing rapidly with over $9 billion in revenue (worldwide 2008).http://www.gartner.com/it/page.jsp?id=1074615 Small businesses now have access to CRM online through software as a service (SaaS) providers including a new entrant Microsoft with its Microsoft Dynamics CRM Online offering. The top CRM vendors by revenue in 2008 were SAP, Oracle (including their acquisition Seibel), Salesforce.com, Microsoft, Amdocs, and others(41%).http://www.gartner.com/it/page.jsp?id=1074615
CRM has grown to become a key element in integration across the enterprise. Many enterprise resource planning (ERP) software vendors now have CRM software modules to aid in enterprise application integration.
The common features found in a CRM software package are Sales Force Automation that includes lead tracking, Marketing Automation, Customer Service (Help Desk or Contact Center/Call Center Automation, Business intelligence, and Collaboration.http://www.business-software.com/crm/buying-crm/crm-systems-features.php Business software that allows the management of your online marketing and internet marketing campaigns is essential to even a small business. Look for these features if you are in the market for a customer relationship management solution.
For the latest trends: 2009 CRM Software Industry Predictions (CRMsoftware360)http://www.crmsoftware360.com/2009-predictions.htm and 2010 CRM Trendshttp://www.crmtrends.com/crm.html An example of underutilized CRM is the tele-communications industry. Efforts to overcome "churn" have been largely after the customer has switched providers rather than using the predictive analytic capabilities of CRM.http://www.crmbuyer.com/story/CRM-for-Telecoms-Part-1-Getting-More-Strategic-69688.html?wlc=1270536904
CRM Software Comparisons
PcMag.com http://www.pcmag.com/category2/0,2806,4804,00.asp: Data Deposit Box, Salesforce Unlimited Edition, Sugar Enterprise 4.5 On Demand, Orb 1.0 (from 2005 on)
Top CRM Software Reviews http://www.comparecrm.com/: NetSuite, Microsoft, Maximizer, Goldmine, Commence, Infusion
Hosted CRM Providers http://www.crmreviews.com/: Aplicor, Appshore, Aprimo, CLP Suite, Commence CRM, Dataforce CRM, eGain, Entellium, Everest, Infusion Software, InsideSales.com, Microsoft, NetSuite, SageCRM.com, SalesAhoy, Salesboom, SalesForce.com, SalesJunction.com, Siebel CRM On Demand, Premise CRM, SugarCRM, Visitar
Top 7 CRM (2020 Software.com)http://www.2020software.com/
Reviewshttp://www.crmsoftware360.com/ including Top 5 for categories On-Demand, On-Premise, Open Source, Industry Solutions, and Specialty Solutions. Reviews of Salesforce.com, Microsoft Dynamics, Oracle OnDemand.
List of CRMs for Small Businesseshttp://www.smallbizcrm.com/centriccrm-v3.html
Top 10 CRM Software (Simple Thoughts)http://blog.taragana.com/index.php/archive/top-10-customer-relationship-management-software/
1. Sugar CRM
2. Oracle's Siebel CRM
3. SAP CRM Software
4. Infor CRM Epiphany
5. Amdocs CRM software
6. salesforce.com On-Demand CRM software
7. Microsoft Dynamics CRM
8. SplendidCRM
9. CiviCRM
10. SourceTAP
Honorable Mention vtiger CRM
CRM Software Vendors
Traditional CRM products are represented by the top software leaders:
- Microsoft Dynamics
- Oracle CRM
- Salesforce.com
- SAP CRM
In the social CRM category, several have been identified - see reference for details http://blogs.zdnet.com/crm/?p=109:
- InsideView - combines traditional competitive intelligence and the social information needed to know the customer
- Helpstream - Web 2.0 focus on involving the customer community in solving customer service issues and capture their feedback
- Connectbeam - enterprise strength social collaboration application
- Infusionsoft - marketing and sales tools for 75 or less small businesses
- Really Simple Systems - small end of the small business market - turn on the functionality you want
- Jigsaw - Jigsaw Open Data Initiative free to members which includes over 10 million business contacts and over a million company records
- Silverpop - leader in the world of innovative email marketing and social connections
Software as Service (SaaS) Players
- Salesforce.com - "The Force"
- Zuora - SaaS-based billing and payments service integrated with salesforce.com
- LucidEra - Saas-enabled lead, pipeline and order insight analytics
- Aplicor - play strongly in the public sector
CRM Product Reviews
CompareCRM offers summaries of major CRM products and a number of white papers and reports (with registration) on various CRM vendorshttp://www.comparecrm.com/crm-vendors/crm-comparison.php
Web2CRM product reviewhttp://www.dynamicscrmtrickbag.com/2009/04/04/web-2-crm/
SmallBizCRMhttp://www.smallbizcrm.com/small-business-crm-software-web-based.html highly recommends web-based CRM products: InfusionCRM, Relenta, SalesNexus, Aplicor CRM
Free CRM Product Comparison Charthttp://www.comparebusinessproducts.com/crm.aspx
Latest Articles About CRM in Business Press
How to Run a Data-Driven Business (Forbes) 23Apr10http://www.forbes.com/2010/04/23/boost-productivity-with-data-entrepreneurs-technology-data.html?boxes=entrepreneurschannelinentre
Social CRM - A New Trend in CRM?
Social CRM tries to capture data from social networking traffic like Twitter handles, Facebook page addresses or other online monikers. However social media data is unstructured so who does that record in your data really represent?http://searchcrm.techtarget.com/news/2240016468/Social-CRM-customer-data-management-can-be-the-hard-part
Gartner says only meaningful Social CRM business use case is to build external customer relationships.http://www.information-management.com/news/gartner_crm_remains_high_priority_budgets_stay_flat-10017232-1.html
Can Social CRM be done without technology? A provocative question being asked. Mere membership in a community is not participation.http://www.crmbuyer.com/story/69710.html?u=nelsonki&p=ENNSS_57104ffdc52c1947d1d62ce9131d2121 The best CRM may still leave your company unconnected from the customers using social media.http://www.internetevolution.com/author.asp?section_id=774&doc_id=192011&f_src=internetevolution_gnews
Top CRM Trends For 2010
Top Customer Management Trends For 2010 (by Billing Views)http://www.billingviews.com/news/top-customer-management-trends-for-2010
Trend 1: Companies Return To Investing In Their Most Important Asset—Customers
Trend 2: Social CRM Hype Reaches A Crescendo
Trend 3: CRM Evolves To Become The Customer Management Ecosystem
Trend 4: Price/Value Trumps Functionality In Purchase Decisions
Trend 5: Customer Service Moves Back Into The Spotlight
Trend 6: The Struggle To Integrate Customer Data Continues
Trend 7: Scrutiny Of Business Cases Remains Intense
Trend 8: Following Best Practices Separates Winners From Losers
Vendor Relationship Management
Head of ProjectVRM, Doc Searles, says "The marketplace needs entities that work for the customer, rather than the seller".http://www.destinationcrm.com/Articles/Editorial/Magazine-Features/Its-Not-Your-Relationship-to-Manage-66870.aspx
