Customer Relationship Management (CRM)

  • The processes to track and organize contacts with customers not just for marketing but for sales, order management, and customer service. CRM is much more than contact management software especially the integration with order tracking and determining high value customers.

    CRM software is a key element of CRM and the market for such products is growing rapidly with over $9 billion in revenue (worldwide 2008). Small businesses now have access to CRM through software as a service (SaaS) providers.

    CRM has grown to become a key element in integration across the enterprise. Many enterprise resource planning (ERP) vendors now have a CRM module to aid in enterprise application integration.

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