New York based Liz Claiborne released their new advertisement campaign for their Curve Fragrance brand of February 10, 2010. Their 2010 campaign features models Ima Vixin, Chizel Dabs and Kim Phoenix. The campaign release consists of three large scale advertisements of the three models, some behind-the-scenes photo's, and several behind-the-scenes videos, available for download, uploaded on YouTube.

In a press release on the same date, the three models are shortly described, and given the opportunity to introduce themselves.

Chizel Dabs, the male model of the three, states she likes to spend his time hanging with hot babes and giving advice about sexy perfumes. He is quoted:
"Curve Crush for Women is nothing short of delicious. It's sweeter than the original scent (loving the chai latte and vanilla notes) and it's more sexy. It's perfect for a gourmand like me. I hope everyone comes to check me out at www.getcurve.com, but only if you're cute."http://www.stellarhead.com/MNR/Curve/

Kim Phoenix adds:
''"I love when guys wear Curve Crush for Men, it's such an energizing scent. You know the guy wearing it is fun to be around, just like me :)." Kim is an aspiring actress, according to the press release.

Ima Vixin apparently is the tough one of the three, with interests in black leather and loud electric guitar. http://www.prnewswire.com/news-releases/curve-fragrances-invite-you-to-get-sexy-at-wwwgetcurvecom-84025627.htmlhttp://www.stellarhead.com/MNR/Curve/

Curve is a fragrance brandname by Liz Claiborne, a fashion company founded in 1976. Its headquarters are loccated in New York City. It's yearly revenue is reported at nearly $4 billion (2008 figures)http://www.google.com/finance?q=LIZ
Liz Clairborne has a wide range of retailers, concessions, outlets and e-commerce shops. The Liz Clairborne company holds a wide range of brands, including: Liz Claiborne New York, Mexx, Juicy Couture, Kate Spade and Lucky Brand Jeans. They also license DKNY Jeans and DKNY Active brands.http://www.lizclaiborneinc.com/web/guest/company