The search engine Cuil.com launched on July 28, 2008.The Associated Press: Ex-google Engineers Debut 'cuil' Way to Search (July 28, 2008) The website was founded by several ex-Google employees, including Anna Patterson and her husband Tom Costello. The search engine indexes 120 billion web pages that are ranked by relevance rather than popularity. Patterson describes the style of the website as a "magazine layout" with tabs and images to organize subjects.Los Angeles Times: Google Alums Rev Up New Search Engine, Dubbed Cuil (July 28, 2008)