CoverGirl is an American cosmetics brand that was founded in Maryland. This marketing company has recently been identified as the number one mass-market share position in the U.S., Canada and Switzerland. Its marketing campaigns have included television sponsorships and is the official sponsor of “America’s Next Top Model”. COVERGIRL is sold primarily in supermarkets, convenience stores and in drugstores. The biggest competition comes from Maybelline Cosmetics as both of these companies market to similar consumer groups and have similar prices.

Owned by Procter & Gamble, CoverGirl recently launched the “Clean Makeup for Clean Water” campaign, a charitable program that is aimed at delivering safe drinking water to Areas in need. CoverGirl has had a number of endorsers including celebrities like Brandy, tyra Banks, Rihanna, Drew Barrymore and Faith Hill who act as spokeswomen for the company. On their official website, the company showcases many of the products that they market some of which include mascara, nail polish, lip gloss, eye wear among others. Visitors also get to purchase leading brands at subsidized rates on the website.

CoverGirl history dates back to its foundation in 1909. In 1962, the actress Jennifer O’Neill signed up as a spokeswoman and since then, several models have appeared in print and television advertisements for the brand. In recent history, CoverGirl spokeswomen have included Ellen Degeneres, Queen Latifah and Rihanna.

1. 1909 - Founded

2. 1989 - Acquired by Procter & Gamble

3. 1992 - Signs First Black Model in history by a comestics company

1. Maybelline Cosmetics

2. Max Factor

3. Revlon

1. EyeWear

2. Eye Liners

3. Mascara

4. Lip Gloss

5. Nail Polish

6. Concealer