Reactive advertising software Copybox is the first product launch from Swedish tech company Burt. Burt hopes to make Copybox the "copywriter's Photoshop", allowing advertisers to use a word-processing like box and drop-down menu to tailor ads to individual viewers. Copybox was presented to mixed reviews from session panelists at the TechCrunch50 2008 annual conference on September 8, 2008.TechCrunch: Copybox by Burt
TechCrunch Session Panelists
- Entrepreneur Yossi Vardi
- Entrepreneur Marc Andreessen
- Salesforce.com CEO Marc Benioff
- MySpace CEO Chris DeWolfe
- Yahoo Audience executive V.P. Ash PatelTechCrunch: Copybox by Burt
Copybox Background and Information
Official Site: Copybox by Burt
Crunch Base: Burt Company Profile
BlipTV Video: Burt at TechCrunch50 (Time: 18:36)