Coors launched the latest ads in its "Coaches" marketing campaign in connection with the announcement of a contest to give away tickets to Super Bowl XLIII and Super Bowl XLIV. The first commercial, which launched in December 2008, features Mike Ditka.Market Wire: Coors...Serves up...Access to NFL Fans (Dec. 8, 2008)

The ad takes actual game and post -game footage of the two coaches, and intersperses it with scripted fan comments to create a commercial that appears to have the coaches discussing the importance of Coors beer.

Mike Ditka played in the National Football League for 12 seasons between the years of 1961-1972. As a player, he set Chicago Bears team records for most consecutive games with a reception (49), most receptions by a rookie (56) and most touchdown catches by a rookie (12). He coached the Chicago Bears for 11 seasons, and led them to a Super Bowl win in 1985 over the New England Patriots, in a blowout 46-10 victory.

Brian Billick is the former head coach of the NFL's Baltimore Ravens. Following the firings of several coaches after the 2008 NFL season, Billick was rumored to be a candidate for one of the open head coaching positions, possibly with the New York Jets or the Detroit Lions.ProFootballTalk.com: Jets Reach Out to Brian Billick MLive.com: Again, Brian Billick is NOT a Candidate for Lions' Job

Mike Ditka | Coors | Super Bowl | Super Bowl XLIII | Coors Super Bowl Ad | Coors Barry Switzer Super Bowl Ad | Brian Billick