Coors Mike Ditka Super Bowl Ad

- Ad first aired: December 12, 2008Market Wire: Coors...Serves up Once-in-a-Lifetime Access to NFL Fans (December 8, 2008)
- Includes: Brian BillickMarket Wire: Coors Light...Serves up Once-in-a-Lifetime Access to NFL Fans (December 8, 2008)
- Aired during the AFC and NFC playoffsMarket Wire: Coors Light...Serves up Once-in-a-Lifetime Access to NFL Fans (December 8, 2008)
- Mike Ditka is the former coach of the Chicago Bears and New Orleans Saints

Coors launched the latest ads in its "Coaches" marketing campaign in connection with the announcement of a contest to give away tickets to Super Bowl XLIII and Super Bowl XLIV. The first commercial, which launched in December 2008, features Mike Ditka.Market Wire: Coors...Serves up...Access to NFL Fans (Dec. 8, 2008)
Coach Ditka-Coach Billick

The ad takes actual game and post -game footage of the two coaches, and intersperses it with scripted fan comments to create a commercial that appears to have the coaches discussing the importance of Coors beer.
Mike Ditka

Mike Ditka played in the National Football League for 12 seasons between the years of 1961-1972. As a player, he set Chicago Bears team records for most consecutive games with a reception (49), most receptions by a rookie (56) and most touchdown catches by a rookie (12). He coached the Chicago Bears for 11 seasons, and led them to a Super Bowl win in 1985 over the New England Patriots, in a blowout 46-10 victory.
Brian Billick

Brian Billick is the former head coach of the NFL's Baltimore Ravens. Following the firings of several coaches after the 2008 NFL season, Billick was rumored to be a candidate for one of the open head coaching positions, possibly with the New York Jets or the Detroit Lions.ProFootballTalk.com: Jets Reach Out to Brian Billick MLive.com: Again, Brian Billick is NOT a Candidate for Lions' Job

Mike Ditka | Coors | Super Bowl | Super Bowl XLIII | Coors Super Bowl Ad | Coors Barry Switzer Super Bowl Ad | Brian Billick