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The consumer confidence index (CCI) is a measure of consumer optimism in the economy at large. The figure is based on collective saving and spending habits of individuals. The consumer confidence index has traditionally anticipated business and economic trends several months before other common indicators.
Consumer confidence rose slightly in January 2009, but remains the lowest in decades, according to a recent survey.Fox Business: Consumer Sentiment Remains Weak in January (February 2, 2009) Investment News: Inauguration bump' gooses consumer confidence (January 30, 2009)
Fast Facts:
- CCI started in 1967
- Updated monthly
- The Conference Board Chairman: Douglas R. Conant, President and CEO of Campbell Soup Company
- Measured by the Conference Board
- An indicator of consumer optimism in economy
- Evaluated based on consumer spending and saving habits
- Often predicts trends months before other indicators
- Interpreted as an indicator of recession
- The CCI is based on a sample of 5,000 U.S. households
- Benchmark year is 1985 at 100
- In October 2008, consumer confidence plummeted to an all-time low of 38, in the wake of the ongoing financial crisisFOX Business: Consumer Confidence Plunges Amid Financial Turmoil (October 28, 2008)
Recent Developments
A Reuters/University of Michigan Surveys of Consumers survey found that consumer confidence rose to 61.2 in January 2009, compared to 60.1 in December 2008. The number was the highest in four months. Consumer confidence still remains the lowest in decades.Fox Business: Consumer Sentiment Remains Weak in January (February 2, 2009) Investment News: Inauguration bump' gooses consumer confidence (January 30, 2009)Some experts attributed the rise in consumer confidence despite a worsening economy to hope about President Barack Obama, who took office on January 20, 2009, and his plans for the economy.Investment News: Inauguration bump' gooses consumer confidence (January 30, 2009)
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Consumer Confidence Questions
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I wonder what exactly is consumer confidence and how do they measure it? 1 AnswerConsumer confidence is the measurement of how optimistic consumers are about the economic future. Economists use it to predict how the economy will be at a late... read more -
What gives us self-confidence and how does it affect those around us? 2 AnswersThat's four big and difficult questions you've asked in one there. I'll try a brief answer. 1) What gives us self-confidence? People normally don't have the sam... read more -
What seafood is consumed the most in the US? 3 AnswersAccording to two stats I got from Internet, Shrimp stays in the top of the list with a rate of 4.1 pounds, while Tuna stayed within the range of 2.9 - 3.8 pound... read more -
Is consumer lending profitable? 2 AnswersInteresting question. Generally speaking consumer lending is profitable simply because interest is charged on consumer loans. Given today's tight financial si... read more
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