Colgate Total is a toothpaste that claims to protect teeth for twelve hours and protect against many tooth and gum problems. The Colgate company started in 1806 when William Colgate started a starch, soap and candle business in New York on Dutch Street. In 1896, toothpaste in a collapsible tube is introduced. In 1968, the company added MPP fluoride to the recipe to help reduce the risk of cavities. About 30 years later, the Bright Smiles Bright Futures program was introduced. This program brings education about oral hygiene to children in over 50 countries worldwide. Colgate Total toothpaste was officially introduced to the public for the first time in 1997. The products made by the company are sold in over 200 countries and territories.http://www.colgate.com/app/Colgate/US/Corp/History/1806.cvsp

Colgate has won fifteen awards in the United States alone. It has also won awards in Argentina, Brazil, the Dominican Republic, Greece, India, Italy, Puerto Rico, the United Kingdom and Vietnam.http://www.colgate.com/app/Colgate/US/Corp/Awards.cvsp

The company also makes different varieties such as Colgate Total Advance, Mint Stripe, Clean Mint, Advanced Whitening, Advanced Clean, Advanced Fresh and also make a lot more to choose from, including specially formulated toothpaste for sensitive gums and enamel renewal. They have also made tropical flavors and flavors of a more mild nature than the sometimes harsh mint.

On the Colgate website there are coupons, promotional offers and videos that include everything from how to brush and floss, how to teach kids to brush and floss to the company background of the tooth whitening industry.http://www.colgate.com/app/Colgate/US/HomePage.cvsp

Toothpaste was used in China and India as long ago as 300 B.C. The first tooth cleaning ingredients were crushed bone, crushed egg and oyster shells. When tooth powders were invented they included powdered charcoal, powdered bard and flavoring. Tooth powder and past can in ceramic posts in the late 18th century. In the 1800s, the first toothpastes similar to modern toothpaste was invented.http://www.parentingtoddlers.com/toothpaste-history.html