Super Bowl XLV, held February 6, 2011, will feature 2 ads for Coke and one for the Powerade brand, owned by Coke.  The first ad will focus on two border guards in two unnamed countries (the spot was shot in Morocco) who bond over a bottle of the famous cola. The second ad is animated, and takes place in a fantasy kingdom. Coca-Cola traditionally advertises each year at the Super Bowl, along with its primary competitor, Pepsi. Last year, Pepsi opted to skip advertising during the game and focus the funds on its Pepsi Refresh charitable project. This year, Pepsi has returned and will air several ads.

Super Bowl ad spots were sold out three months before the game.http://adage.com/mediaworks/article?article_id=146788  The price for a 30-second spot can range from 2.8-3 million dollars.c Coca-cola has over 92,000 world wide employees and sells over 3,300 beverage brands.c The company has been in business for 124 years and has a market in over 200 countries.c

During Super Bowl XLIV Cola-Cola aired two 60-second advertisements, one of which featured Mr. Burns from The Simpsonshttp://adage.com/superbowl10/article?article_id=141168. Coca-Cola released a statement stating that Facebook users could see a preview of the Coke Super Bowl Ad by joining their Facebook group and sending a "virtual gift" to a friend, for each "virtual gift" handed out Coke donated a dollar to the Boy and Girls Club of America.http://www.thecoca-colacompany.com/presscenter/nr_20100127_super_bowl.html

In the Simpsons commercial previous millionaire and tycoon, Mr Burns faces hard times like many Americans making the theme for the 2010 Coke Super Bowl ad one relevant to the current times.  Mr Burns portrayed the greedy man on the popular animated show. The commercial shows a depressed Burns watching all of his belongings being hauled away during a foreclosure sale. Burns is given a Coke at the end of the commercial to turn his day to a brighter one.

During the 2009 Super Bowl, Coca-Cola aired three separate distinctive commercials all under the "Open Happiness" Campaign.http://www.msnbc.msn.com/id/28775779/ One ad hearkens back to the cola's infamous "Mean Joe Green" Super Bowl advertisement. One ad featured an a group of people drinking Coke and their respective internet "Avatars". The final ad is a CG mini-movie entitled "The Heist".