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• During the 2009 Super Bowl, Coca-Cola aired three separate distinctive commercials all under the "Open Happiness" Campaign.MSNBC: Coke Launches New Ads (January 21, 2009) One ad hearkens back to the cola's infamous "Mean Joe Green" Super Bowl advertisement. One ad featured an a group of people drinking Coke and their respective internet "Avatars". The final ad is a CG mini-movie entitled "The Heist".

• Fast Facts

  1. Super Bowl date: February 1, 2009
  2. Network: NBC
  3. Audi has has an ad entitled "The Heist"
  4. Campaign title: "Open Happiness"
  5. Features ads for Coke and Coke Zero
  6. Coke Zero tag: "Real Coke Taste and Zero Calories"

• Mean Troy Polamalu?

  Coke revisits its classic "Mean Joe Green" (a Pittsburgh Steeler) ad, but updates the 2009 edition with fellow Steeler Troy Polamalu. Polamalu takes the same path to the locker room after a particularly trying game then young fan follows just in the original commercial.

  
  Troy Polamalu | Coke Heist Super Bowl Ad

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