"Heist" is the title of one of Coke's Super Bowl ads for Super Bowl XLIII. The mini-movie opens on a sleeping man at a picnic. As he sleeps, a group of insects, including bees, lady bugs and locusts steal his bottle of Coca-Cola. They take the bottle through the park, over hill and dale even on the local lake. A large bug opens the bottle for the league of insects and Coke flows everywhere much to the delight of everyone. At the end of the ad, the man awakens to the sound of the bottle opening.WSJ: The Heist (Time: 1:12)

Coke also runs companion ads to "Heist". One is reminescent of the class "Mean Joe Green" ad that was made famous during a history Steelers attempt to win the Super Bowl. The other ad features a group of young people and their web avatars.

• • Spike: Coke "Heist" Sneak Peak (Tim: 0:50)

• Mahalo Answers: What do you think of the Coke Heist Super Bowl ad?