Coca Cola's Super Bowl ads will include a commercial featuring a bankrupt Mr. Burns from Simpsons and a commercial about a sleepwalking man who treks through the desert to find a refreshing Coke. One of the commercials will air during the first quarter of Super Bowl XLIV and the other will run during the third quarter. Both of the Coca Cola Super Bowl ads are 60-seconds each.http://adage.com/superbowl10/article?article_id=141168

In the Coca Cola Simpson's commercial, Mr. Burns loses his "entire fortune" and is forced to sell his "Treasures of a Lifetime - 2 for 99 cents." After all his belongs are hauled away by bully Nelson Muntz (the one that teases everyone with "ha ha"), and Marge's sisters Patty and Thelma, the humble convenience store owner Apu offers the distraught Mr. Burns a Coke.http://www.adweek.com/aw/content_display/news/media/e3if8d7feafe64b6fb7f3cecc39dcffc729

The Simpsons corporate tycoon Montgomery Burns, better known as "Mr. Burns", appears in a Coke Super Bowl commercial in 2010. In the commercial, Mr. Burns is bankrupt and finds joy in a simple Coca Cola. Before the Super Bowl 2010, those who visited the Coca-Cola fan page on Facebook could get a sneak peak at the commercial by sending a friend a 'gift' from their page. Coca-Cola donated $1.00 to the Boys and Girls Clubs of America for each virtual gift sent via their fan page.http://www.i4u.com/article30358.html<r/ef>