Cinnamon Toast Crunch is a whole wheat, rice, and soy cereal distributed by General Mills. http://www.generalmills.com/Home/Brands/Cereals/Cinnamon_Toast_Crunch/Brand%20Product%20List%20Page It is the cereal most heavily advertised to children, with six to eleven year olds seeing 82 commercials per month for Cinnamon Toast Crunch, on average. http://www.time.com/time/specials/packages/article/0,28804,1931891_1931889_1931865,00.html Yale’s Rudd Center for Food Policy and Obesity labelled Cinnamon Toast Cruch a public-health menace in 2009, partly because of the online video game, ‘’Cinnamon Toast Crunch Swirl’’, which lets young consumers interact with marketing materials online. http://www.time.com/time/magazine/article/0,9171,1931730,00.html

General Mills has released two “special edition” cereals that were spin-offs of Cinnamon Toast Crunch, French Toast Crunch, which was available from 1996 through 2008, and Peanut Butter Toast Crunch, which was available from 2005 through 2006. http://www.youtube.com/watch?v=CESdLv5Sa_o http://www.youtube.com/watch?v=9Qx2hV5jQjU They also released a limited edition “Monopoly” version of Cinnamon Toast Crunch, which included Monopoly game pieces imprinted on the cereal squares and marshmallows made to resemble Monopoly property cards. http://www.allbusiness.com/manufacturing/food-manufacturing/151938-1.html

Chef Wendell the baker is the current mascot for Cinnamon Toast Crunch cereal.http://www.youtube.com/watch?v=JOx-ZKwVaTQ When the cereal was first marketed, he was one of three chefs that appeared on the box and in commercial advertising.http://www.youtube.com/watch?v=AKE8SLmKf6U In the most recent advertising campaign, cereal pieces are shown either licking or eating one another. http://www.youtube.com/watch?v=jkM3UdBOmUY

General Mills also manufactures Cinnamon Toast Crunch "Milk n Cereal" bars, which are made from the cereal pieces and a dairy filling, similar to a granola bar. http://www.generalmills.com/Home/Brands/Cereals/Cinnamon_Toast_Crunch/Brand%20Product%20List%20Page There is also a Cinnamon Toast Crunch lip balm on the market.http://www.hottopic.com/hottopic/Accessories/BuyOneGetOne12Off/Cinnamon-Toast-Crunch-Lip-Balm-162683.jsp