China Mobile Limited is a state-controlled wireless telecommunications company operating in China with a 70% overall market share as of 2010.http://www.guardian.co.uk/business/2010/jan/11/china-mobile-telecommshttp://10086.cn/en/mainland/products/review.html http://www.chinamobileltd.com/ http://10086.cn/en/mainland/about/profile.html It is also the largest telecommunications service provider in the world.http://www.guardian.co.uk/business/2010/jan/11/china-mobile-telecomms The company first entered the telecommunications industry in 1997 under the name, China Telecom. In 2006, China Mobile reported a subscriber base of 301.2 million people, and a 38.6% growth over the previous year. As of 2010, the subscriber count reached just over 520 million.http://www.pcworld.com/businesscenter/article/191845/china_mobile_wants_ipad_and_chinese_3g_for_apples_iphone.htmlhttp://10086.cn/en/mainland/products/review.html China Mobile Limited operates under three brands, attracting a specific niche of customers to each. They are GoTone for traditional users, M-Zone for "young fashionable people," and Shenzhouxing, which is targeted primarily at women.http://10086.cn/en/mainland/products/brands.html China Mobile also offers business-to-business services for its corporate level clients.http://10086.cn/en/mainland/products/b2b.html China Mobile's biggest partnership is with BlackBerry phone manufacturers and service providers.http://10086.cn/en/mainland/products/newproducts02.html China Mobile began talks in 2010 to start selling the Apple iPhone on China's 3G network.http://www.pcworld.com/businesscenter/article/191845/china_mobile_wants_ipad_and_chinese_3g_for_apples_iphone.html
Background
China Mobile Limited, the world's largest telecommunications service provider is owned and controlled mostly by the government of China.http://www.reuters.com/article/idUSTRE68514720100906 It is the most profitable company in the global industry, surpassing AT&T, Verizon, and Vodafone.http://english.peopledaily.com.cn/90001/90778/90860/7135385.html
Key Dates
- 1997: China Telecom Mobile incorporates on September 3, and later changes its name to China Mobile Limited.http://10086.cn/en/mainland/about/milestone.html
- 2002: China Mobile Limited acquired 8 mobile companies including; Anhui Mobile and Shanxi Mobile.http://10086.cn/en/mainland/about/milestone.html
- 2004:China Mobile Limited becomes the first company to operate in all 31 Chinese provinces.http://10086.cn/en/mainland/about/milestone.html
- 2006: China Mobile Limited acquires and privatizes the China Resources Peoples Telephone Company Limited.http://10086.cn/en/mainland/about/milestone.html
- 2009: China Mobile Limited settles an anti-monopoly lawsuit out of court to prevent dissemination of financial strategies.http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aqD_c3yFTDm4
- 2010: China Mobile purchases a 20% share Shanghai Pudong Development Bank Co, to develop a mobile telecommunications payment system.http://online.wsj.com/article/BT-CO-20101015-703060.html
Products/Services
This list of products and services is taken from China Mobile Limited's official website.http://10086.cn/en/mainland/products/products.html
- BlackBerry Service & Phones
- Local, Domestic, Long Distance, & International Calling
- Caller ID
- Voice Mail
- SMS
- International SMS
- Streaming Music
- Wireless Ineternet
Competitors
China Mobile Limited has two major competitors; the rest have been acquired by the company since 2002.http://www.dailyfinance.com/company/china-mobile-limited/chl/nys/top-competitors http://10086.cn/en/mainland/about/milestone.html They are:
- China Unicom Limitedhttp://www.chinaunicom.com.hk/
- China Telecom Corp Limitedhttp://www.chinatelecom-h.com/eng/global/home.htm
China Mobile Limited Olympic Commercial
This commercial for China Mobile Limited was shot for the 2008 Beijing Summer Olympics. It features the natural progression of communication technology starting with the printing press and silk. It then moves forward to gun powder and the fuel that currently powers rockets. The commercial ends with a satellite floating in space with the tagline, "Share today, and see what's possible tomorrow."
