China Mobile

China Mobile Limited is a state-controlled wireless telecommunications company operating in China with a 70% overall market share as of 2010.http://www.guardian.co.uk/business/2010/jan/11/china-mobile-telecommshttp://10086.cn/en/mainland/products/review.html http://www.chinamobileltd.com/ http://10086.cn/en/mainland/about/profile.html It is also the largest telecommunications service provider in the world.http://www.guardian.co.uk/business/2010/jan/11/china-mobile-telecomms The company first entered the telecommunications industry in 1997 under the name, China Telecom. In 2006, China Mobile reported a subscriber base of 301.2 million people, and a 38.6% growth over the previous year. As of 2010, the subscriber count reached just over 520 million.http://www.pcworld.com/businesscenter/article/191845/china_mobile_wants_ipad_and_chinese_3g_for_apples_iphone.htmlhttp://10086.cn/en/mainland/products/review.html China Mobile Limited operates under three brands, attracting a specific niche of customers to each. They are GoTone for traditional users, M-Zone for "young fashionable people," and Shenzhouxing, which is targeted primarily at women.http://10086.cn/en/mainland/products/brands.html China Mobile also offers business-to-business services for its corporate level clients.http://10086.cn/en/mainland/products/b2b.html China Mobile's biggest partnership is with BlackBerry phone manufacturers and service providers.http://10086.cn/en/mainland/products/newproducts02.html China Mobile began talks in 2010 to start selling the Apple iPhone on China's 3G network.http://www.pcworld.com/businesscenter/article/191845/china_mobile_wants_ipad_and_chinese_3g_for_apples_iphone.html

Background

China Mobile Limited, the world's largest telecommunications service provider is owned and controlled mostly by the government of China.http://www.reuters.com/article/idUSTRE68514720100906 It is the most profitable company in the global industry, surpassing AT&T, Verizon, and Vodafone.http://english.peopledaily.com.cn/90001/90778/90860/7135385.html

Key Dates

  • 1997: China Telecom Mobile incorporates on September 3, and later changes its name to China Mobile Limited.http://10086.cn/en/mainland/about/milestone.html
  • 2002: China Mobile Limited acquired 8 mobile companies including; Anhui Mobile and Shanxi Mobile.http://10086.cn/en/mainland/about/milestone.html
  • 2004:China Mobile Limited becomes the first company to operate in all 31 Chinese provinces.http://10086.cn/en/mainland/about/milestone.html
  • 2006: China Mobile Limited acquires and privatizes the China Resources Peoples Telephone Company Limited.http://10086.cn/en/mainland/about/milestone.html
  • 2009: China Mobile Limited settles an anti-monopoly lawsuit out of court to prevent dissemination of financial strategies.http://www.bloomberg.com/apps/news?pid=newsarchive&sid=aqD_c3yFTDm4
  • 2010: China Mobile purchases a 20% share Shanghai Pudong Development Bank Co, to develop a mobile telecommunications payment system.http://online.wsj.com/article/BT-CO-20101015-703060.html

Products/Services

This list of products and services is taken from China Mobile Limited's official website.http://10086.cn/en/mainland/products/products.html

  • BlackBerry Service & Phones
  • Local, Domestic, Long Distance, & International Calling
  • Caller ID
  • Voice Mail
  • SMS
  • International SMS
  • Streaming Music
  • Wireless Ineternet

Competitors

China Mobile Limited has two major competitors; the rest have been acquired by the company since 2002.http://www.dailyfinance.com/company/china-mobile-limited/chl/nys/top-competitors http://10086.cn/en/mainland/about/milestone.html They are:

  • China Unicom Limitedhttp://www.chinaunicom.com.hk/
  • China Telecom Corp Limitedhttp://www.chinatelecom-h.com/eng/global/home.htm

China Mobile Answers

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