Childhelp is a non-profit organization providing aid and services caring for abused, neglected and at-risk children.
In April 2009 the organization began to expand its funding resources, drawing on the public support of Starship Troopers star Casper Van Dien to produce a public service announcement for YouTube. The budget for the PSA was only $1,000. However, it garnered over 65k hits on the video sharing site in just over a month.PRWeek: Childhelp uses a 'Trooper' to drive Web traffic... (April 15, 2009)
Childhelp Philosophy
According to their official website, the philosophy of Childhelp is that children all have individual and unique potential to contribute to the world, that unconditional love is the key to helping abused and neglected children, and that all children deserve everything that Childhelp can give them.Official Site: About Us