Cheetos is a Snack Food made by Frito-Lay company. It is a crunchy and squiggly "cheese curl," made by frying a combination of corn and water and then exposing the mixture to air. In addition to standard crunchy fried Cheetos, Cheetos Puffs and Baked varieties are also available. Some Cheetos are sold in alternate flavors - such as a spicy variety known as "Flaming Hot Cheetos" - and shapes.
Longtime brand character Chester the Cheetah is an identifiable yellow and orange mascot for the brand. With an irreverent sense of humor and an edgie sunglass wearing persona, Chester is maintains the youth and seriousness of the brand online, on tv, on radio and in print.
Cheetos is a PepsiCo owned brand. A world leader in food and beverages, the Pepsico conglomerate is owns market leaders such as Frito Lay, Tropicana, Quaker and Gatoraid. With more than $1 billion in annual retail sales, the distribution and related products that PepsiCo brings to Cheetos is nearly unmatched in the snack food world.
On March 2nd, 2010, the University of North Carolina completed a study noting that in the U.S. children are snacking more in while in school. According to Barry Popkin, UNC Professor, As many as 27% of the calories children consume are from snackfoods. A variety of popular blogs including ParentDish.com compared Cheetos to Carrots by discussing the options available to students and the choices they make.http://www.parentdish.com/2010/03/05/snacking-shocker-kids-prefer-cheetos-to-carrots/http://uncnews.unc.edu/content/view/3396/1/
Cheetos are also available in a 100 calorie pack, labeled as Cheetos Asteroids.
