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- Super Bowl XLIII aired: February 1, 2009 at 6 p.m. ET/ 3 p.m. PT
- Network: NBC
- Game will be played at Raymond James Stadium in Tampa, Florida
- Pittsburgh Steelers vs Arizona Cardinals
- Each 30 second commercial spot came with an estimated $3 million price tagVariety: Super Bowl Push (January 8, 2009)
- Approximately 100 million viewers were expected watch the 2009 Super BowlVariety: Super Bowl Push (January 8, 2009)
- The commercial was created by Omnicom Group's Goodby, Silverstein & Partners
- Cheetos is part of the snack division of Frito-Lay, which is owned by PepsiCo
- According to NPD Group, "chip consumption increases by 46 percent on Super Bowl Sunday compared to other Sundays during the year"AdWeek: Cheetos Joins Super Bowl Ad Parade (January 29, 2009)
- Cheetos spent $13 million in the first 11 months of 2008 on U.S. traditional media outlay but only $8 million for all of 2007AdWeek: Cheetos Joins Super Bowl Ad Parade (January 29, 2009)
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Frito-Lay, the snack division of PepsiCo, purchased a 30-second ad spot for Cheetos during Super Bowl XLIII. Chester the Cheetah's Super Bowl debut was played in the first half of the game.
The Cheetos Super Bowl commercial targeted adult consumers as part the repositioning of the brand that began in 2008. The company admits the product has been traditionally viewed as a kids' snack but claims that more than 60 percent of Cheetos fans are over the age of 18.AdWeek: Cheetos Joins Super Bowl Ad Parade (January 29, 2009)
Commercial Synopsis
- "Continuing with their subversive ad themes, the Cheetos Super Bowl XLIII commercial features a loud woman talking on her cell phone. When another women sitting near her gets annoyed, Chester urges her to scatter Cheetos on the floor. Then, a flock of pigeons gathers to eat the Cheetos and attacks the cell phone talker. When one of the pigeons lands on Chester's shoulder, he asks it to, "Give Daddy a kiss". The bird gives him a peck and consumers are told to "Let loose at cheetos.com""—AdAgeAdWeek: Cheetos Joins Super Bowl Ad Parade (January 29, 2009)
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Cheetos Super Bowl Ad Questions
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Is the Super Bowl Cheetos ad too adult? 4 AnswersActually I thought it was rather funny. Granted I would not want my kids doing that to someone else, but alas it was funny. read more -
Which of the five finalist Doritos Super Bowl Ads do you like the best? 2 AnswersI'm not a big football fan, so for me Super Bowl ads are the best part of the Super Bowl. And sadly, none of the five finalist Doritos ads seem really great. Bu... read more -
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What is your favorite Super Bowl Commercial so far? 3 AnswersI really liked the Doritos Power of the Crunch commercial. The cheesiness of it (no pun intended) cracked me up, and I also like the fact that it was consumer-m... read more
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Cheetos Super Bowl Ad Video
- Mahalo Answers: What do you think of the Cheetos Super Bowl Ad?
- Hulu Video: CHester the Cheetah Super Bowl Ad (Time: 0:30)
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