Cheerios is a brand of cereal marketed by General Mills. Cheerios was the first oat based ready to eat cereal and is still popular today. Over the years Cheerios has developed many different varieties such as apple cinnamon, berry burst, fruity, frosted and honey nut.

In May of 2009, the FDA sent a letter to General Mills advising the company of their promise that Cheerios guarantees to reduce cholesterol is in serious violation of federal rules, calling the product a "drug." The company responded by stating that the health claims are accurate and they will work with the FDA to correct the marketing approach.The Wall Street Journal: FDA Warns General Mills: Cheerios Is a Drug

General Mills markets Cheerios as "clinically proven to help reduce cholesterol." While the soluble fiber in the whole grain oats used to make Cheerios has been proven to reduce cholesterol levels and lower the risk of coronary heart disease, the FDA argued in May of 2009, that if the company intends to market Cheerios for the prevention and treatment of a disease, it must comply to federal laws regarding approved drugs.The Wall Street Journal: FDA Warns General Mills: Cheerios Is a Drug

Cheerios are also used in a variety of recipes including cookies, muffins and other desserts. Cheerios is also sometimes used for a type of breading in some recipes.

• eBay: Cheerios Merchandise

• General Mills: Cheerios Product Locator Page