Charles and Keith

Charles and Keith is an international brand for women shoes, bags, belts, and sunglasses. Started by Charles Wong and Keith Wong in 1990, Charles & Keith began as a small women footwear company in Singapore.

Charles & Keith opened their first concept shop in Amara Shopping Centre in Singapore in 1996. Between 1997 and 1998, Charles & Keith established their first overseas outlet in Ratu Plaza, Jakarta, Indonesia and recruited 6 factories to produce women shoes for the brand. Charles & Keith uses franchise system to expand their outlets to many countries in short period of time.

Today Charles & Keith has more than 200 outlets in over 25 countries in Asia and Europe. In Asia, Charles & Keith outlets are available in major cities in Singapore, Indonesia and all other South East Asian countries, Japan, India, Pakistan, United Arab Emirates and other Middle East countries. In Europe, Charles & Keith opens their outlets in Turkey and Latvia. Charles & Keith also has outlets in Egypt.

Charles & Keith attracts women buyers for their up-to-date, trendy styles and affordable prices. Their competitors include middle-end footwear brands such as Rotelli, Linea Pelle, Everbest, VNC, Vincci Shoes, and local brands in every country.

Charles & Keith now expands their collection to bags, belts, and sunglasses and Charles & Keith Signature Brand. You can shop for their collection at their outlet or their online store in www.charleskeith.com.

Charles & Keith supports several humanitarian causes by launching special products for UNIFEM, Garden City Funds, and Breast Cancer Foundation where all the profit from the sales directly go to these foundations.

Key Dates

  • 2009 – Opened an outlet in Latvia

Competitors

Products/Services

  • Footwear

  • Bags

  • Belts

  • Sunglasses

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