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- Product name: Rich Prosecco
- Company founder: Günther Aloys
- Ad campaign featuring Paris Hilton debuted late 2007
- Hilton had been convicted of DUI earlier in the year
- Italian sparkling wine in a can
- Prosecco is the name of a white grape used to make wine of the same name
- Rich Prosecco ad slogan: "Enjoy the unmatchable feeling. Sparkling, Fruity, Fresh, Ice Cold."
- Available in lower alcohol versions, "Rich Passion" (passion fruit) and "Rich Royal" (strawberry and cassis fruit cocktail)
- Francis Ford Coppola marketed another "Champagne in a can" in 2004
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Paris Hilton is featured in a series of print and TV ads for the sparkling wine Rich Prosecco, which has been dubbed a "Champagne in a Can." The print ad, featuring Hilton in nothing but gold paint, has generated the most press coverage, but the campaign includes at least two TV spots as well.
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Why Paris?
According to Rich Prosecco founder Günther Aloys, "Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Another possible explanation for the use of Hilton's image may be a desire to reach a younger audience than the typical sparkling wine consumer—the TV spots feature stills of Hilton scantily clad, set to electronic dance music. -
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Champagne In A Can on Amazon
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Champagne color, Pashmina stoles are luxurious soft and warm. They can be used as a shawl, wrap and a scarf; they are light in weight and a comfortable 78 inches x 22 inches size wrap. They are made up of approximately 70% Cashmere Pashmina wool and 30% S - $110.00
Unfazed by the scientific age, pashmina stoles are hand spun the same way it has been done for centuries. The hairs are gathered from the Himalyan goat called Hircus, which lives a...Amazon
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Richard Coeur de Lion (Richard the Lionheart): Troubadours & Trouvères in the Courts of Eleanor of Aquitaine, Richard the Lionheart, Marie de Champagne & Geoffroy, Duke of Brittany - Alla Francesca - $16.99
This award-winning disc deserves credit not only for its excellent performances, but also for its success in creating atmosphere. From the disc's first sounds--cittern, flute, and ...Amazon
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American Bath Factory B1-1600-BB-DM7-M2-35-CH-C1-RH Princess Slipper Clawfoot Bathtub in Bisque, Can - $5,844.60
American Bath Factory B1-1600-BB-DM7-M2-35-CH-C1-RH Princess Slipper Clawfoot Bathtub in Bisque, Cannonball Feet in Chrome, 7" Deck Mount Faucet Holes, Champagne Blower RightAmeric...Amazon
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Champagne In A Can Questions
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Does champagne blow up if you take it on a plane? 1 AnswerNope, done it at least 6-8 times without any problems. read more -
Why is champagne the most prestigious of sparkling wines? 3 AnswersThere are many strict rules for producing champagne, from the region of growth to the types of grapes used and the yeasts used in both primary & secondary ferme... read more -
How many bottles of champagne per guest? 4 AnswersI do one bottle for 2 people if you have about 10 people attending. If you have more people attending, then go with 3-4 people per bottle. Not everyone drinks... read more -
Vanilla Champagne? Where can I find this???? 1 AnswerVanilla Champagne can be found in many places online. Here is a link to a quality United-Kingdom store with 14 varieties on sale, including miniatures, with pri... read more
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