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Paris Hilton is featured in a series of print and TV ads for the sparkling wine Rich Prosecco, which has been dubbed a "Champagne in a Can." The print ad, featuring Hilton in nothing but gold paint, has generated the most press coverage, but the campaign includes at least two TV spots as well.
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Fast Facts
- Product name: Rich Prosecco
- Company founder: Günther Aloys
- Ad campaign featuring Paris Hilton debuted late 2007
- Hilton had been convicted of DUI earlier in the year
- Italian sparkling wine in a can
- Prosecco is the name of a white grape used to make wine of the same name
- Rich Prosecco ad slogan: "Enjoy the unmatchable feeling. Sparkling, Fruity, Fresh, Ice Cold."
- Available in lower alcohol versions, "Rich Passion" (passion fruit) and "Rich Royal" (strawberry and cassis fruit cocktail)
- Francis Ford Coppola marketed another "Champagne in a can" in 2004
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Why Paris?
According to Rich Prosecco founder Günther Aloys, "Nobody else currently embodies carefree lust for life as convincingly and glamorously as Paris Hilton. That's why she's matches Rich Prosecco so well." Another possible explanation for the use of Hilton's image may be a desire to reach a younger audience than the typical sparkling wine consumer—the TV spots feature stills of Hilton scantily clad, set to electronic dance music. -
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Champagne In A Can on Twitter Powered by Twitter
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Anyone know where I can find: Cristal is the brand name of a Champagne produced by Louis Roederer like a $980 bottle in LA??? PRONTO
@JaneenSimone | November 10, 2009 03:59 AM -
Would RATHER be sitting in a bubble bath, drinking champagne and watching football. :/ A girl can dream...
@mikeleadriana | November 10, 2009 12:06 AM -
@stephennasto yes! i can't wait to be served unlimited champagne by a midget in a pirate costume. my date might be austin. we'll see!
@dee3nah | November 09, 2009 11:12 PM -
So it's my mum's birthday (happy birthday mum!) and there's a gladd of champagne sitting in my room which I can't drink cause I need to...
@bouncyangel | November 09, 2009 06:54 PM -
I love having my own apt & a cool roommate...like we can jus tlk abt out problems & sip champagne in our living rm
@EpitomeOfB3auty | November 09, 2009 01:25 AM
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Questions and Answers About Champagne In A Can | View All | Ask a Question
View All Champagne In A Can Questions (24301) | Ask a QuestionDoes champagne blow up if you take it on a plane? (1 Answer)Nope, done it at least 6-8 times without any problems. read moreWhy is champagne the most prestigious of sparkling wines? (3 Answers)There are many strict rules for producing champagne, from the region of growth to the types of grapes used and the yeasts used in both primary & secondary fermentation. This ... read moreHow many bottles of champagne per guest? (4 Answers)I do one bottle for 2 people if you have about 10 people attending. If you have more people attending, then go with 3-4 people per bottle. Not everyone drinks ... read moreVanilla Champagne? Where can I find this???? (1 Answer)Vanilla Champagne can be found in many places online. Here is a link to a quality United-Kingdom store with 14 varieties on sale, including miniatures, with prices from £8 to ... read more
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