Cepia LLC is a company that designs, manufactures and markets toys, games and electronics. The company strives to create and use technology in a way that makes its toys and electronics seem magical.http://www.cepiallc.com/menu.html

Toys manufactured by Cepia LLC include Glo-E products. These are stuffed animals that light up with the wave of a wand.http://www.cepiallc.com/menu.html

In 2009 Cepia LLC introduced a new product called Zhu Zhu Pets. These are small robots in the shape of small animals. They have fur on them. They can be controlled by a remonte controller. These new toys won several awards including "Girl Toy of the Year" for 2009. Most notably, Zhu Zhu Pets were declared Toy of the Year for 2009. http://www.upi.com/Business_News/2010/02/14/Zhu-Zhu-Pets-top-toy-awards-show/UPI-83761266176494/ A Zhu Zhu Pet video Game is set for release in 2010. This video game will be on the Nintendo DS game console.http://www.upi.com/Entertainment_News/2009/12/16/Zhu-Zhu-Pets-video-games-on-the-way/UPI-52391261020497/

Zhu Zhu Pets were the "must have" toys on the market for the 2009 / 2010 holiday season. Stores could not keep enough of these toys in stock. They limited the number that a customer could purchase.http://www.virtualgoodsnews.com/2010/01/cepia-llc-zhu-zhu-pets-vp-marketing-natalie-hornsby-to-keynote-engage-conference.html

Cepia LLC has dedicated a vice president, Natalie Hornsby, exclusively to market and brand Zhu Zhu Pets. Natalie has her college degree in International Relations from Boston College. She spent several months in China learning the manufacturing end of the toy business. Natalie's father, Russell Hornsby, is the CEO of Cepia LLC.http://www.virtualgoodsnews.com/2010/01/cepia-llc-zhu-zhu-pets-vp-marketing-natalie-hornsby-to-keynote-engage-conference.html

There was some talk of a Zhu Zhu Pet recall because of testing data gathered by Good Guide. A metal called Antimony was found in the fur of one of the Zhu Zhu Pets named Mr Squiggles. Cephia LLC maintains that its products passed all the tests required by the consumer protection agencies.http://www.pamil-visions.net/pr-nightmare-for-cepia/29140/