Castrol, a motor oil company, purchased a thirty second ad for Castrol Edge to air during the first half of Super Bowl XLIII. It aired on February 1, 2009. The estimated cost for such length was $3.0 million. The commercial featured "grease monkeys" working on a car and made the vehicle's owner their king.
Castrol Edge Super Bowl 2009 Ad
Mahalo Answers: What do you think of the Castrol Edge super bowl ad?
- Hulu Video: Castrol Edge Chimps Super Bowl Ad (Time: 0:30)
What do you think of the Castrol Edge Super Bowl Ad?(2 Answers)
A:
Well the only thing that was cute in this ad was the monkeys and then I'm not even sure Castrol would want to be considered cute. No ...
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A:
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What do you think about the LMAO NBC Super Bowl Ad?(2 Answers)
A:
The Doritos commercial....Funny!
References
Fast Facts
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Fact:
Aired February 1, 2009
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Network
NBC
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Length
30 seconds
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Fact:
Aired during first half of the game
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Brand
Castrol Edge
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Fact:
$3.0 million per 30 seconds
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Ad Agency
Castrol Edge Super Bowl Ad
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Fact:
Also aired pre-superbowl ad featuring a Scottish man smacking people with an oil dipstick
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Fact:
Some companies declined to purchase airtime due to the current recession
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